Mashed 2025: A Record Breaking Year
2025 was our biggest year ever and a defining one for Mashed.
We took the channel fully independent under Spud Gun Studios, launched more originals, grew faster than ever before, and worked with some of the best partners in the industry.
Here’s a look at what we achieved and what’s coming next.
🚀 The Numbers
Across all platforms:
1 million new followers up 20 percent
500 million video views up 35 percent
1,000 years of watch time
24 million engagements up 20 percent
On YouTube:
340 million views up 25 percent
500,000 new subscribers up 10 percent
100 million views from younger audiences up 25 percent
10 million total engagements
And we saw huge growth elsewhere too:
Facebook 200K new followers up 88 percent, 80 million views up 85 percent
Instagram 45 million reel views up 77 percent, reach 21 million up 97 percent
Snapchat 114K new followers up 40 percent
All built by a lean, independent team of storytellers, artists and producers.
🎮 The Work
We partnered with some of the best in the business, creating bold and original work that lived inside the worlds players love:
Baldur’s Gate 3 The Final Patch
Devolver Steam Sale Series
Borderlands 4 Music Video
Genshin Impact HoYoFair 2025
Crystal of Atlan Brand Integration
The Alters Baa Baa Boom
Ball X Pit and more
We are carving out a space where animation, storytelling, fandom and gaming come together in ways that feel honest and exciting. And the audience response has been huge.
🔧 The Engine
None of this happens without the people behind it.
Writers, directors, animators, editors, musicians, producers and more. Mashed is powered by a small but brilliant team who care deeply about the work and the community we are building.
This year proved what is possible when you back creativity and give it the space to move quickly and grow with the audience.
👀 What’s Next
2026 is already underway. More originals. Bigger stories. New formats. New partners.
If you want to collaborate, pitch in or just talk ideas, we are listening.
Let’s make something strange.
