Ideas worth animating.
our work
We don’t just make animation — we build worlds people obsess over. From Mashed, our cult-hit YouTube channel, to custom projects for brands who get it, we make content that cuts through. We’re developing fresh IP under Mashed Originals, and with Spud Gun Records, we’re backing the artists fuelling internet culture.
Mashed is our flagship YouTube channel — over 7 million subscribers, hundreds of millions of views every month, and over a decade of building one of the most loyal, diverse audiences online. It’s more than just views: the engine drives our creative culture, informs our IP, and powers everything we do as a studio.
We’ve built deep in-house expertise in platform strategy, community management, and audience development, and we’ve used that to grow Mashed while collaborating with some of the biggest IP in the world. The same rule applies whether we’re telling weird original stories or working with a brand: the content comes first, and the audience always knows.
#1 UK VIDEO GAME CHANNEL FOR ENGAGEMENT
7 MILLION FOLLOWERS
3+ BILLION LIFETIME VIDEO VIEWS
32+ MILLION MONTHLY VIDEO VIEWS
3+ MILLION MONTHLY ENGAGEMENTS
AUDIENCE NUMBERS
5.5 Million Subscribers
904,000 Subscribers
644,000 Followers
368,000 Followers
234,000 Followers
3,000 Members
EXAMPLE CHANNEL CONTENT
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![Group of cartoon characters with exaggerated features and vibrant colors, including a large purple insect with big eyes, a grinning character with red hair and braces, a fox-like character with rainbow swirls in its eyes, and a character with a wide grin and red hair.]()
THERE'S SOMETHING ABOUT AMY (SERIES)
41,617,251 VIEWS
2,281,739 HOURS WATCHED
1,378,850 ENGAGEMENTS
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![Cartoon characters of a monkey, a human, and a cat dressed as a rock band, with a logo in the background that says 'The Donkey K.' The monkey is smiling widely and wearing headphones, the human is pointing with a big smile, and the cat has an excited expression.]()
The Donkey Kong Experience
4,084,212 VIEWS
246,256 HOURS WATCHED
266,812 ENGAGEMENTS
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![A stylized, grunge-style cartoon image of Donald Duck with a surprised or angry expression, with a red textured background.]()
Sonic's Last Life
4,726,475 VIEWS
242,985 HOURS WATCHED
189,177 ENGAGEMENTS
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![Colorful cartoon image of two characters, one male with purple face and yellow and black attire, and one female with blonde hair, pink glasses, and holding a device with a yellow eye symbol.]()
Super Mario Anime Kart
3,648,660 VIEWS
181,342 HOURS WATCHED
146,172 ENGAGEMENTS
BRAND PARTNERSHIPS
We create animated content that cuts through, the kind that turns viewers into players before they’ve even picked up a controller. Whether it’s fuelling a game launch or building long-term fan engagement, we help brands speak directly to the audiences that matter.
Our work performs wherever it’s published — whether that’s on your channels, ours, or both. With a reach of over 6 million gamers and one of the most engaged animation audiences online, we offer something no other studio can: a direct line to the people who actually play. We’ve partnered with studios like Larian, Xbox, 11 Bit, and Sony Santa Monica to deliver stories that don’t just entertain — they convert. And because we live and breathe this culture, our content hits with authenticity, not advertising energy.
LATEST BRAND WORK
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![Pur-game-atory - Devolver steam sale]()
Pur-game-atory - Devolver steam sale
401,308 VIEWS
Bespoke story led advert for Devolver to advertise their upcoming Steam Sale.
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![Cartoon fantasy characters celebrating around a glowing treasure chest.]()
BALDUR'S GATE 3: THE FINAL PATCH
1,687,572 VIEWS
Our fourth and final animated short in our hugely popular BG3 series with developer Larian Studios to promote the game’s final update.
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![Cartoon illustration of a sheep with yellow eyes and beige face, surrounded by smoke and flames, with an open mouth as if yelling.]()
Baa Baa BOOM! The Alters
235,576 VIEWS
The result of our partnership with 11 bit studios and AMD, celebrating the launch of The Alters.
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![A group of animated fantasy characters on a colorful stage, including a girl with white hair and green eyes, a young man with blonde hair, a pink bird, a blue fox-like creature, a green and yellow creature, and a rabbit. They are all smiling or looking in admiration, with bright, vibrant backgrounds.]()
Little Monster Choir: Genshin Impact HoYoFair 2025
1,982,693 VIEWS
A creative collaboration with Genshin Impact to celebrate the 5th Anniversary of the game and HoYoFair 2025.
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![Animated illustration of various characters with dark suits, glowing red eyes, and loud expressions, posing against a vibrant orange background.]()
🎵 Clapback X Shao Dow 🎵 BORDERLANDS 4
121,346 VIEWS
A music video collaboration with Shao Dow to celebrate the launch of AAA title borderlands 4
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![A group of cartoon characters including a large armored figure with red hair in the background, children with worried expressions in the foreground, and a witch with a hat, all looking upward with concerned or scared expressions.]()
Ball X Pit's Dirty Secret
127,509 VIEWS
Delving behind the scenes of the Ball X Pit for Devolver to hook new fans through creative storytelling.
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![A young man with a tattoo on his arm and a distinctive hairstyle, dressed in fantasy-style armor, sits at a desk writing in a notebook. The room has magical and fantastical elements, including a blue fairy-like creature with a mushroom cap sitting on a chair, two muscular warriors in the background, plants, books, and candles, with an open window revealing a full moon.]()
God of War Ragnarök - LoFi Beats to Journal to
615,949 VIEWS
A fun collab between ourselves and Sony Santa Monica with the music of God of War.
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![Cartoon scene of four characters sitting on a picnic blanket in a colorful fantasy landscape. One is a large, green-skinned elf woman in a green and orange dress holding a purple thermos. Next is a girl with cat ears and headphones, wearing a white t-shirt that says 'I love gaming,' holding a tablet and a snack. A small brown dog with a bone in its mouth sits nearby. A flying, colorful, unicorn-like creature with a horn and fins floats above. The background features pastel clouds and a starry sky.]()
PC Game Pass Trailer
198,615 VIEWS
An original idea we cooked up to sell the PC Gaming Show 2024 livestream audience on PC Game Pass.
Killer Princess is our first, and it's only the beginning. It marks the start of a growing slate of original shows we're building, launching, and growing entirely in house. We've got more pilots taking shape, more series already scheduled, and a real ambition behind all of it: to become the home for new and exciting IP that people fall in love with.
This is what the studio was built for. Anyone can make a show. The hard part, the part that breaks most original ideas before they get going, is getting people to care. That's where we're different. We take a new world and turn it into something people genuinely want to watch, then put it in front of an audience that's already there waiting. No launching into the void. No quietly hoping the right people stumble across it. Our shows arrive with a crowd from day one, and that changes everything about how a new idea finds its feet.
And we're not interested in doing this alone. Some of the best worlds are still sitting in someone's head, or buried in a company that doesn't quite know how to bring them to life. So if you're a writer with a story you can't stop thinking about, or a team holding an idea that deserves a far bigger audience, we'd love to talk. Bring us something brilliant, and let's build and launch it together.
Spud Gun Records is our new label for music that lives at the intersection of animation, games, and internet culture. We’re backing artists who sound like the worlds we animate — from nerdcore and animecore to glitchpop and chaotic-electro-weirdness.
It’s early days, but the mission is clear: give underserved artists a platform, make weird shit sound amazing, and build a catalogue as distinctive as our shows. Whether we’re releasing tracks from the Mashed universe or collaborating on original music videos, we’re treating music with the same creative energy we bring to our animation.
WANT TO KNOW MORE?
If you want to find out more about our originals or Spud Gun Records then drop us a message!