Announcing Spud Gun Studios
Hello.
Nice to meet you.
We’re Spud Gun Studios.
In fact, this may not be the first time we’ve met: the Spud Gun Studios team has been creating short form animated content for nearly a decade, as the animation side of The Connected Set. We just have a name now!
Our work on YouTube channel Mashed has garnered multiple Broadcast Digital Awards nominations, and we have generated over 2 billion views for clients such as Channel 4, BBC, Beano Studios, as well as multiple video games companies.
Even before our official launch, the team at Spud Gun Studios inked its first few deals: Channel 4 is continuing its investment in Mashed until at least the end of 2024, and we have some other branded and third-party publisher deals in production that are due to launch later this year.
Creative Director of The Connected Set Jason Mitchell said, “The launch of our animation focused label Spud Gun Studios marks a key moment for the business as we recognise the growing importance of how animation can connect with audiences around the world where live-action can’t. Working with new and existing partners, we want to develop incredible characters and stories that build young fandoms across the world.”
The label will be overseen by Executive Producer Tom Jenkins, who launched Mashed on YouTube over a decade ago and plays a key role in its hugely successful development and fellow exec Tom Payne, who joined The Connected Set from Studio71 in May 2021 with a remit to leverage that experience, content and talent into exciting new areas. They will be working closely with SP Ben Michael and other key members of the animation team.
Executive Producer Tom Jenkins said, “Having spent over 10 years nurturing and developing Mashed and producing hundreds of shortform animations and IP at The Connected Set, I’m incredibly hyped to bring our ideas and huge network of animators, writers, performers and musicians to the wider market.”
Follow Exec Tom Payne added, “We have a truly unique understanding of what young audiences across the world want from shortform content, so taking all that knowledge and expertise to a wider market is such an exciting opportunity. We’ve already got a great track record of working with and delivering amazing results for brands and broadcasters, such as a video we did for Warframe which, with no promotion, generated 12 million organic views on YouTube, 400k watch hours, 377k likes and had 73% retention.”
In addition to broadcast and brand funded content Spud Gun Studios is also moving into the podcast space. Spud Gun has recently launched season 1 of its very first podcast which interviews popular online animators, and plans to ramp up our slate over the next 18 months.
If you want Spud Gun Studios to make cartoons for your brand, then get in touch via our contact form; we’d love to work with you!
